Today’s majority of mobile phones are smartphones with internet access, which allows to customers to connect with businesses anytime & anywhere. As per a report 4.14 billion unique mobiles phone users globally. Most of the users globally today use mobile phones for communication. India has surpassed USA in total number of users, with the emergence of Reliance Jio, India has seen a great increase in internet users, which gives more scope for digital marketers to reach target audience. Report Top 4 Internet Users by Country (Feb 2020) With evolving customers from various demographics and locations we have huge growth prospect in digital sales. This shows the growth of digital marketing in last 20 years.Īs per latest Google Report, India has potential to reach upto $100B in online e-commerce. The total number of users on internet in 1995 was less than 1% of the world population. In these users 4.28 are unique mobile users & 4.14 are active social media users. Digital Marketing Usage Statistics (2020-2021)Īs per data of as of October 2020, 59% of the world population is using the Internet. To understand the Scope of Digital Marketing in India, we must understand its advantages and how it can sustain over the period of time until we get a new generation of communication. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.
Digital marketing average salary in india tv#
Even today TV advertising is one of the most used advertising strategies for companies. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. In every era, marketing has evolved based on what the customer is using. Many concepts of traditional marketing are applicable to digital marketing. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Digital marketing is a marketing strategy to promote products/services online. Before we understand the scope of Digital marketing in India 2021, let us first understand this industry.
Our today’s generation is a digital generation. In this blog I will cover topics of digital marketing industry, various job and business opportunities, salary range for digital marketing industry and more. If you are planning to understand about digital marketing industry and scope of digital marketing in India, you are on right blog.
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